ARC Review: Tweet Cute by Emma Lord

Synopsis: Meet Pepper, swim team captain, chronic overachiever, and all-around perfectionist. Her family may be falling apart, but their massive fast-food chain is booming ― mainly thanks to Pepper, who is barely managing to juggle real life while secretly running Big League Burger’s massive Twitter account.

Enter Jack, class clown and constant thorn in Pepper’s side. When he isn’t trying to duck out of his obscenely popular twin’s shadow, he’s busy working in his family’s deli. His relationship with the business that holds his future might be love/hate, but when Big League Burger steals his grandma’s iconic grilled cheese recipe, he’ll do whatever it takes to take them down, one tweet at a time...


Firstly, I would like to thank the publishers for proving me with a free copy via NetGalley in exchange for my honest review.

I gave this book 4 stars.

Tweet Cute is the debut novel for Emma Lord and it’s a more modern take on the classic ‘meet cute’ trope.

This story is about expectations, family, perspective and about finding yourself and what you want to do in the middle of all of that.

The first half was a bit slow-paced and it took me a while to get through it, which is why I can’t rate this higher than 4 stars.

I really liked the two main characters, Pepper and Jack, for a whole lot of different reasons, but mainly because they were what really pulled me into the story and made me want to keep reading it.

Pepper is the over-achieving, swim team captain, blogger, baker and professional tweeter. It’s clear from the very first page that Pepper is trying her hardest to live up to the expectations she has set for herself and the expectations she thinks others have for her, and she might be drowning a bit. She’s been so focused on this for the past four years, that she has no friends, has barely left the periphery of her house-school area and it’s clear she doesn’t even really know what she wants.

She was funny and adorable and I would love to try her recipes (though I’m also slightly scared of them) and I can relate a lot to her about a lot of things.

Jack was so thoughtful, dedicated to his family and subtly awesome. He’s not your typical male main character, though I won’t say he was really unique and original either. (Sorry, I just liked Pepper more.)

These two’s family businesses get into a twitter war that ends up bringing them together (not a spoiler, just a very predictable novel let’s be honest). The social media aspect of the novel was fun and interesting, especially because neither of the main characters have a big presence online. Plus, it was adorably modern with the fanfiction references and shipping!

There were some plot twists with their families and friends in the end (that I won’t spoil) and it kind of made me think that sometimes we just take things the wrong way and that we should just be more honest.

Overall, I loved how modern it was, and it was fun, and such an adorable story. I recommend it!

3 thoughts on “ARC Review: Tweet Cute by Emma Lord

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